Holiday Shopping Then and Now
Mom used to window shop, but now she watches YouTube video reviews. Dad used to get gift ideas from commercials, now he is researching on his smartphone between meetings. Grandma used to send gifts and money in the mail, now she sends electronic gift cards and gets your package delivered directly to your door without having to go to the post office.
While holiday shopping was once a special time when Mom and Dad thoughtfully window shopped downtown for potential gifts, people nowadays are looking for the best holiday shopping deals long before Halloween occurs. Online shopping has also made the holiday rush more intense because shipping times are a huge factor and items need to arrive on time even when ordered from another country.
Consumer shopping habits have changed immensely over the years and it is no surprise that e-commerce and cross-border shipping has had a huge impact. Check out this article about the latest holiday shopping trends retailers should be aware of this holiday season.
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